Which font does the BVG use?

Which font does the BVG use?

Which font is the BVG using in its ads and signage, and why?

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The BVG uses the FF Transit font for all its signage and advertising. This font and its pictograms were designed by Berlin-based design firm MetaDesign in 1997. FF Transit was purposefully designed for signage, and is also used by the Düsseldorf airport and the Société de transport de Montréal.